Don’t lose sight of your communication goals just because your internal newsletters receive more clicks because of their fascinating, amusing, and social content. There’s more to a newsletter than the usual “Brides, Babies, and Birthdays” fare.
Consequently, why do most companies use newsletters internally?
Reach, readership/cut-through for critical topics, reader engagement, and behavior change are all objectives of an internal newsletter, as they are of any internal communication channel.
Eliminating silos. In addition to enabling you to share the news and activities of one division with the rest of the business, employee newsletters can assist break down silos within the organization.
Eliminating an overwhelming number of messages. As a means of consolidating and reducing the volume of individual communications, internal newsletters are becoming increasingly popular. If delivered as individual emails at different times, items like alerts of planned IT downtime, marketing updates, and HR announcements would quickly clog up inboxes.
To elaborate on what has been mentioned. Articles in a newsletter, when handled properly, can assist disseminate and reinforce information and messages given via other channels of communication, such as the intranet.
Why do newsletters to workers seem to be effective?
The most effective employee newsletters combine company news and insights with articles that employees can relate to on a personal and social level.
Always keep the active reader in mind. Short summaries or teasers of articles that, if necessary, lead to more in-depth material should be provided to readers (within the newsletter, on the intranet, or elsewhere).
The search bar allows users to locate content both in the current issue and back issues.
Motivational ways to write the company newsletter
Casual language is appropriate for the majority of employee newsletters. Additionally, having regular features and interactive aspects like reader feedback, polls, petitions, and, if possible, user-created material helps keep users coming back.
Business-related content for company newsletters
There have been some changes in the hierarchy, and additional news is also forthcoming.
Adaptations and improvements to existing products
Developments in competing industries
Actual business operations information
Experts in a field ask, “Did you know?”
Information of a “housekeeping” nature, including but not limited to the utilization of conference spaces, parking lots, etc.
Information on medical coverage and assistance programs
Recent findings from a survey
This is a compilation of the most significant internal job vacancies currently available.
Dissemination of knowledge and current affairs. For instance, recent changes to the company intranet reports on employee performance, technological advancements, etc.
The newsletter can also have a regular message from the CEO and/or the leadership team.
As a result, personnel won’t need to create a separate blog or intranet page (but they might click through to it from a link in the newsletter article).
A newsletter for employees should include both good and unpleasant news. Avoiding or sugarcoating harsh news serves no useful purpose. A company’s credibility takes a hit, and morale drops as a result, as employees experience increased levels of anxiety and insecurity. Some people may be persuaded to donate to a cause if the bad news is presented in an open and honest newsletter.
Suggestions for interesting, non-business content for company newsletters
To increase readership and participation, an internal newsletter should feature both serious and lighthearted articles. Some content suggestions for a company newsletter:
Contests and the winners’ announcements
deal exclusive to employees, such as reduced rates at local gyms and restaurants.
spreading the word about exciting gatherings, such as Loud Shirt Day, etc.
Articles labeled “overheard” or “word on the street”
Informational health column with how-tos
Staff social events should be promoted and evaluated.
Articles of a similar theme to those used for community celebrations such as Earth Hour, No Smoking Day, charity activities, etc.
Have contests for the funniest signs, errors, recollections, and license plates.
Engaging content, such as anecdotes about employees demonstrating the new brand values or making effective use of the new systems, can also aid in the achievement of business objectives.
Involving and engaging employees using an internal newsletter: some thoughts
Employees are more inclined to read the newsletter’s articles when they have a hand in writing them. Get everyone involved in the newsletter as much as you can.
Here are some suggestions for encouraging staff participation in the newsletter:
A name for the newsletter should be chosen through a contest.
Comments on stories and letters to the editor
The results of an employee poll are discussed in the newsletter’s “Day in the Life” or “Interview with” section (s)
Greeting new workers and farewelling departing ones
Conversation starter for the average Joe or beat reporter: “If you could be any superhero, who would you be?”
Small-scale quizzes with tangible rewards like admission to a theater or a restaurant gift card
When employees write their congratulatory messages for one another under a “thank a colleague” box, it sends a stronger message of teamwork and appreciation.
Facilitate the submission of articles by staff members whenever possible.
When it comes to internal newsletters, some allow staff to submit items that are automatically filed into relevant sections (with or without editorial approval). A company newsletter can be written speedily using one of these templates. It’s not uncommon for internal communicators to have to scramble to meet a deadline. When employees contribute articles to an internal newsletter, the newsletter essentially “writes itself,” saving management a lot of time and energy.
Inspiration for a company newsletter: Inventive method of transmission
You could make every effort to get your internal newsletter read, yet it could still end up in the inbox and go unread. Use your imagination to come up with some interesting ways to put it. Some ideas are as follows:
A screensaver that displays a link to the most recent issue of the newsletter, which staff can use to read it (yes it can be done)
Displaying the most recent issue or scrolling news feed on the workstations of all employees